Brand building for Mississauga’s newest large-scale multicultural luxury mall
Galleria Centre is Mississauga’s up-and-coming large-scale multicultural luxury mall. The 250,000-square-foot complex encompasses over 500 retail units of mainstream brands and Asian boutiques.
Focus strategically undertook branding, creative design, and public relations activities for the Galleria Centre, including multimedia and multilingual advertising from logo inception to print ads, brochure, and sales centre signage as well as broker events and media events. The results, 60% of retail units were sold before the sales centre officially opened.