Infographic: What brands need to know about Canada’s multicultural landscape

Updated: August 2016

If multicultural strategy not top on your list, you’ll be left behind in the competition.

  • 1 in 4 Canadians are foreign-born

    Today, 22 percent of Canadians are immigrants – more than ever before and the highest proportion of all G7 countries. By 2031, 1 in 3 Canadians will be a visible minority and 1 in 4 will be foreign-born.

    International migration is main source of population growth. About 1,940,230 foreign-born people immigrated to Canada between 2006 and 2015, making up around 5.4 percent of Canada’s total population.

  • What does it mean to Marketers?

    With waves of immigrants flooding into the country changing the demographic landscape of Canada, culturally relevant marketing messages and strategies become ever more essential for brands to build meaningful relationships with newcomers to Canada.

  • Increase in Immigration = Increase in Language Diversity

    Of all the languages spoken in households across Canada, 22 percent were non-official languages. With in-language campaigns and multilingual marketing collateral, you have a better chance of reaching and engaging new Canadians.

See our infographic below for a more detailed breakdown on the multicultural landscape of Canada. All statistics are from the Environics PRIZM5 2016, Census 2011, Statistics Canada, and Citizenship and Immigration Canada.

Infographic: What brands need to know about Canada’s multicultural landscape

Infographic: What brands need to know about Canada’s multicultural landscape

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