The award-winning program, Clover Leaf Wins Chinese Palate and Hearts, stood out of over 650 entries from across the world. The multifaceted, integrated campaign successfully left positive impact on Chinese audiences’ perception of canned seafood that resulted in driving over 1300% sales growth for Flavoured Tuna at promoted retailer during and post promotion.
“In spite of unique challenges with the ethnic segment we were looking to penetrate, Focus was able to deliver outstanding results that not only won them a global Gold Quill Award but also helped shape our long-term multicultural strategy,” says Lorna Buchanan, VP Marketing of Clover Leaf Seafoods.
Focus Communications is the only multicultural communications agency to have won at 2016 Gold Quill Awards. . With deep insights and well-entrenched networks within multicultural communities in Canada and the US, Focus has always thrived on winning the trust of ethnic audiences for its clients.