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ORBIS Pull for Sight 2011
In the summer of 2011, ORBIS Canada brought its annual national fundraising campaign, ORBIS Pull for Sight, to Vancouver, Toronto and Montreal. In each city, teams of up to 25 people came together to pull a 60-tonne plane in support of the ORBIS Kids Sight Program, which provides eye care treatment to blind and visually impaired children throughout the developing world.
Focus helped coordinate the event logistics and media relations for the Vancouver event, and took an active role in generating multilingual media coverage for the Toronto and Montreal events. In addition to supporting the cause through donations, we also formed Team Focus at the Toronto plane pull and won the award of Most Enthusiastic Team!
2011 Multicultural Marketing Conferences & Roadshow
The Multicultural Marketing Conference is your way into this fast-growing (and untapped) demographic. Don’t miss this opportunity to discover how to connect and engage Canada’s immigrant consumers.
Wednesday, March 23: Toronto, The Royal York Hotel
Thursday, March 24: Montreal, Delta Montreal Hotel
Friday, March 25: Vancouver, Fairmont Waterfront Hotel
At the Toronto conference on March 23, Loretta Lam will be speaking as a panelist for Beyond Advertising: Connecting With Consumers At Events, In Store and In The Street from 9:35 to 10:15 am.
Attendees of the Toronto conference will also have a chance to win a free cultural orientation session from Focus Communications. Just come to our desk to sign up for Timely Focus, our quarterly e-news, or please leave us your business card during breakfast.
Listen Live at the 2011 CIBC World Market Conference on Ethnic Consumers
On February 23, listen to Loretta Lam, President of Focus Communications and multicultural marketing strategist, speak about the ethnic population at the Retail and Consumer Conference. Hosted by CIBC World Markets, this conference will discuss the impact and power of ethnic consumers in Canada. It will review results from CIBC World Markets’ new research report, The Ethnic Consumer in Canada: Understanding a Powerful Trend, and discuss the unique challenges that the growing visible minority populations and new ethnic retailers have created for mainstream Canadian retailers.
Click here to register and access the live webcast!
12:15 p.m. - 1:00 p.m. Special Presentation – Ethnic Consumers
Panel Members:
Tony Hernandez, Director, CSCA, Ryerson University
Loretta Lam, President, Focus Communications
Gavin Barrett, Rao, Barrett and Welsh
Toronto Chinatown Festival 2010 (August 28 - 29)
* Sponsorship Package
Marketing Magazine Multicultural Marketing Conference
March 25, 2010
Four Seasons Hotel
21 Avenue Road, Toronto, ON
Toronto Chinatown Festival 2009
* CEIA Star Awards: Winner of Best Cultural Event 2009 *
* Event Map
Achieving Business Success in Canada workshop
on May 28, 2009.
20th International Dragon Boat Race Festival
* BizBash 2008 Toronto's Top Sports Events *
* CEIA Star Awards: Winner of Best Festival 2008 *
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