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Ethnic Marketing Digest






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  • Half of Canada’s population to be immigrants or children of within next 20 years
  • Cricket tugs at the South Asian heartstrings
  • Clover Leaf rings in the Year of the Rooster with free red packets and product sampling
  • Iconic downtown shopping centre greets patrons with traditional Chinese New Year treats
  • Social Buzz: Hockey Night in Punjabi; Canada Post welcomes Year of the Rooster  *Email Exclusive
  • The US$18 billion Singles’ Day opportunity Canadian brands need to get right
  • Filipino consumers and the evolving segment opportunity
  • The Macallan swoons guests at the Cathay Ball
  • Social Buzz: MCTP 2016, Changes to Express Entry and International Visits to Canada *Email Exclusive
  • Cultural Events: Dec 2016/Jan 2017 *Email Exclusive
  • Pinoys in Canada: The Visibly Growing Minority
  • Infographic: What brands need to know about Canada’s multicultural landscape
  • Lifesaving Society “Swim to Survive”
  • Gillette Fusion Proshield Launch PR
  • Cultural Events: Sep/Oct/Nov *Email Exclusive
  • Social Buzz: Ethno-inspired foods and Chinese tourist spending *Email Exclusive
  • Ethnic events sponsorship: getting more bang for the buck
  • Focus Communications Wins Global and Canadian Marketing Awards *Email Exclusive
  • Focus Campaign Highlighted at Store 2016 Conference *Email Exclusive
  • Inaugural Chinese Radiothon for Sinai Health Foundation
  • Signing-up to P&G Everyday Website South Asian Community *Email Exclusive
  • Social Buzz: Chinese tourists and South Asian consumer trends *Email Exclusive
  • Focus Communications Wins at 2016 Gold Quill Awards
  • How Canadian retail can thrive on Chinese appetite for luxury
  • Video: Chinese Canadians vs South Asian Canadians *Email Exclusive
  • The traditional and timeless Dragon Boat Festival
  • Tamil Celebration of Spring
  • Cultural Events: May and June *Email Exclusive
  • Vaisakhi: Celebrating the Sikh New Year
  • Are Ethnic Audience Blocking Your Ads?
  • Toronto Symphony Orchestra Wins Packed Audience Through Ethnic PR *Email Exclusive
  • Chef Susur Lee Presents Delectable Recipe for Chinese New Year Celebration Show on OMNI *Email Exclusive
  • Chinese New Year Activation: Signing-up to P&G Everyday Website for Free Samples and Great Savings *Email Exclusive
  • Cultural Events: March and April *Email Exclusive

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