Canada plans substantial increase in immigration levels
Following his visit to China and the Philippines, Immigration Minister John McCallum told reporters Canada wants to increase immigration levels. Past experience has proven that immigrants are generally very motivated to contribute to the society, which would have a positive impact on the future of country. Official plans for immigration enhancement are expected to be revealed in due course.
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A New Era in Language Targeting
Personalised and linguistically customized message is crucial for brands to reach a global audience, especially in multicultural cities like London, New York and Toronto. While survey shows majority of marketers aren’t investing behind language targeting, growing tech and analytics sophistication is bound to open new opportunities in multilingual ethnic campaigns.
Photo: Huffington Post
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