Clover Leaf rings in the Year of the Rooster with free red packets and product samplings

Celebrating with friends and family is central to Chinese New Year, where certain foods, considered “lucky”, are essential part of family meals. In Chinese tradition, “fish” (魚yú) symbolises ‘surplus’ and signifies abundance of health and wealth in the New Year.

To kick off celebrations for the Year of The Rooster, a Clover Leaf demo promotion was designed in line with Chinese culture and tradition. Riding on a new, exciting tuna fish recipe, branded demo stations were set up and activated at select Chinese Supermarket . Brand reps engaged patrons with tuna recipe samples and offered free red packets on product purchase.

The limited-edition Clover Leaf red packets were also made available to targeted, popular Chinese New Year events in the community.

Clover Leaf red packet

Clover Leaf red packet

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