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South Asian Canadians and the Passion for Cricket

March 7th, 2016|

South Asian Canadians and the Passion for Cricket Most South Asian immigrants – from India, Pakistan, Sri Lanka, Bangladesh – grow up playing cricket and

Are Ethnic Audience Blocking Your Ads Online?

February 19th, 2016|

Are Ethnic Audience Blocking Your Ads Online? Don't freak out yet, it might not be as bad as you thought. 2016 is doomed to be

Vaisakhi: Celebrating the Sikh New Year

February 18th, 2016|

Vaisakhi: Celebrating the Sikh New Year Vaisakhi (sometimes spelled Baisakhi) is traditionally beginning of the harvest season in India. Typically falling on April 13, the

Marketing for Chinese New Year in Canada

December 2nd, 2015|

Marketing for Chinese New Year in Canada BY LORETTA LAM, FOCUS COMMUNICATIONS INC. A wealth of opportunities to win the Chinese consumers' heart. Chinese New

8 Winning Ethnic Digital Marketing Strategies for Canada

October 6th, 2015|

8 Winning Ethnic Digital Marketing Strategies for Canada BY LORETTA LAM, FOCUS COMMUNICATIONS INC. Do you have the right partner in place for your ethnic

WeChat Marketing: How much do you know?

July 29th, 2015|

WeChat Marketing: How much do you know? Focus on making your message culturally resonant and distributing to the right audience. With over 1 billion users and

5 Multicultural Marketing Do’s and Don’ts You Should Know

July 28th, 2014|

5 Multicultural Marketing Do’s and Don’ts You Should Know BY LORETTA LAM, FOCUS COMMUNICATIONS INC. Having worked on campaigns for a large variety of ethnic

6 Quick Tips to Fundraise with a Chinese Audience

July 1st, 2014|

6 Quick Tips to Fundraise with a Chinese Audience BY LORETTA LAM, FOCUS COMMUNICATIONS INC. I was in a room today filled with over 150

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