The FOCUS Team has developed award-winning full-service marketing campaigns and events for clients in a diverse range of sectors — financial services, hospitality, consumer packaged goods, health and wellness, auto, and real estate.

Loretta Lam
Chief Strategist and President
Focus Communications Inc.

With over 25 years of professional experience in marketing and public relations, Loretta has formerly held management and consultant positions at leading multinational firms such as Hill & Knowlton in Canada and Ogilvy Asia.

Loretta is a frequent speaker and article contributor on entrepreneurship, multicultural marketing and public relations.  She pioneered 360 Multicultural Marketing which others follow. She instigated the “bridging the Chinese and Canadian markets” initiative in 1995 when she was president of Chinese Canadian Advertising Marketing Media Association. She has successfully introduced ethnic marketing to mainstream industry associations and media, including Marketing Magazine’s first special feature on Chinese Canadian Advertising Awards, which evolves to become the current annual Multicultural Marketing Report and Awards.

Loretta’s affiliations include: Governor, Board of Governors of York University; Advisor, TRIEC Professional Immigrant Networks; Senior Advisor, North American Association of Asian Professionals; Director and Past President of Multicultural Marketing Alliance of Canada; Advisor and Past President Chinese Canadian Advertising Marketing & Media Association; Honorary Advisor, Taiwan Entrepreneurs Society Taipei – Toronto; and past positions as Director, International Relations Advisor for Canadian Liver Foundation;  Advisor, Markham Board of Trade Strategic Planning; Founding Advisor, ORBIS Canada. She is also corporate member of International Association of Business Communicators and Canadian Marketing Association.

Some of her award-winning client projects include: Integrated multicultural marketing for Clover Leaf, Alzheimer Society and TD Bank Group, and establishing the PepsiCo North American Asian Advisory Council; conducting CEO media tours for Sun Life and General Motors; branding and national launch for ORBIS and Bell; media and B2B relations programs for Ernst & Young Management Consultants in Canada and U.S.A.; Industrial Commercial Bank of China and O-Connect “One Road One Belt” Canadian launch, and Metropolitan Hotels’ industry PR events in New York and Shanghai.

We’re in Good Company

  • Canadian Automobile Association
  • General Motors
  • Volkswagen
  • 7Up
  • American Peanut Council
  • Bounty
  • California Walnuts
  • Clover Leaf
  • Courvoisier
  • COVERGIRL
  • Crest
  • Duracell
  • Gillette
  • Harry Rosen
  • Heinz
  • Howard Jewellers
  • Lay’s
  • Lipton
  • OConnect
  • Olay
  • Pantene
  • Pepsi
  • Procter & Gamble
  • Quaker
  • SEIKO
  • StorageMart
  • T&T Supermarket
  • The Macallan
  • Tide
  • USA Rice Federation
  • Vidal Sassoon
  • Weston Bakeries
  • Wonder Bread
  • Berlitz
  • Yip’s
  • Broadway Asia
  • National Ballet of Canada
  • Robert Lowrey
  • Roy Thomson Hall & Massey Hall
  • Royal Conservatory of Music
  • Toronto Consort
  • Toronto Symphony Orchestra
  • Canadian Fashion Designer Awards
  • Design Exchange Christian Louboutin World Tour
  • Heart and Stroke Foundation Chinese Health Information Forum
  • Interior Design Show
  • Luminato
  • One of a Kind Canadian Craft Show
  • Remington Markham International Sedan Chair Challenge
  • Toronto Chinatown Festival
  • Toronto International Dragon Boat Race Festival
  • Toronto International KiteFest
  • AGF
  • Canadian Securities Institute
  • Charles Schwab Canada
  • Franklin Templeton Investments
  • Industrial and Commercial Bank of China
  • Manulife Financial
  • Sun Life Financial
  • TD Bank Group
  • TD Direct Investing
  • Alzheimer Society of Ontario
  • Canadian Diabetes Association
  • Canadian Lung Association
  • Heart and Stroke Foundation
  • Hong Fook Mental Health Association
  • Lifesaving Society
  • Medic Alert
  • Mon Sheong Foundation
  • Ontario Chinese Health Coalition
  • ORBIS Canada
  • Sinai Health Foundation
  • St John Ambulance
  • The Scarborough Hospital
  • York Region Food Network
  • Lai Wah Heen
  • Luckee Restaurant and Bar
  • Metropolitan Hotels and Restaurants
  • SoHo Boutique Hotel & Condominiums
  • Starwood Group
  • The Mandarin Club
  • Bauhinia Court on Kennedy
  • Canderel Stoneridge
  • Celcius
  • City Core Developments
  • First Capital Realty
  • Galleria Centre
  • Harmony Village
  • Nevis on Lakeshore Condominiums
  • Shiu Pong
  • SoHo Champagne
  • SoHo Lisgar
  • Amsdell
  • Bell
  • IBM
  • Mobilicity
  • RYCOM

Join the list of high profile businesses and organizations who have been partners with Focus Communications over the past two decades. Many of our clients have been with us for more than 10 years.

Client Testimonials
Our Services

Industry Recognition

  • IABC 2016 Gold Quill Global Award – Integrated Brand Communications

  • Marketing Magazine 2016 Award – Multicultural Marketing Campaign

  • IABC 2014 Silver Leaf National Award of Excellence – Non-Profit Campaign, and Audio/Video
  • SO(cial) Good Design 2013 Award – Best Logo
  • IABC 2012 National Award of Excellence – Best Media Relations
  • CPRS 2011 ACE – Best Use of Media Relations
  • CEIA 2010 – Best Cultural Event
  • CEIA 2009 – Best Festival

Professional Affiliations

Our strategic multicultural marketing meets the needs of a fast-growing market in North America. Our professional team covers Canada, USA, and Asia. We have affiliated strategic consultants in research and production, as well as exceptional industry and community networks.

Our reputation for high quality work has resulted in our business being 99% referral.

Ready to Focus?

Let us help you create buzz in the multicultural community! Book a complimentary coffee session with us today.

GET IN TOUCH