Winning Multicultural Marketing

Focus Communications is an award-winning full-service strategic communications agency with an in-depth understanding of ethnic markets and their cultural proclivities that translate to results for our clients. Multicultural marketing is essential for your brand to effectively connect with ethnic communities and future-proof your business.

We can help you find the right FOCUS.

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More About Focus

360° Visionary Strategies

We develop and implement 360° marketing communication strategies founded on critical cultural insight for a wide range of ethnic audiences.

Our Full Services List

Ethnic Segment Strategy

Deep-rooted in diverse cultures, we understand what resonates with ethnic audiences, supported by research and insights.

Ethnic Segment Strategy

Deep-rooted in diverse cultures, we understand what resonates with ethnic audiences, supported by research and insights.

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PR & Influencer Marketing

Our long standing affiliation with multicultural media and community enables us to effectively lead the buzz around client news in appropriate cultural context.

PR & Influencer Marketing

Our long standing affiliation with multicultural media and community enables us to effectively lead the buzz around client news in appropriate cultural context.

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Ethnic Digital & Social Marketing

Ethnic communities in Canada are digital and mobile savvy,which makes online and social marketing an integral part of our recommended multicultural marketing mix.

Ethnic Digital & Social Marketing

Ethnic communities in Canada are digital and mobile savvy, which makes online and social marketing an integral part of our recommended multicultural marketing mix.

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Multicultural Creative & Advertising

We develop all our creatives with a single purpose – to effectively connect with the intended target audiences.

Multicultural Creative & Advertising

We develop all our creatives with a single purpose – to effectively connect with the intended target audiences.

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Events & Experiential Marketing

Whether sponsoring an event, developing a custom elite event or grassroots activation, we can design, execute and turn-key manage authentic cultural experiences.

Events & Experiential Marketing

Whether sponsoring an event, developing a custom elite event or grassroots activation, we can design, execute and turn-key manage authentic cultural experiences.

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Media Management

With over two decades in multicultural marketing, we have developed a robust relationship with traditional, online and social media across all major ethnic and language denominations.

Media Management

With over two decades in multicultural marketing, we have developed a robust relationship with traditional, online and social media across all major ethnic and language denominations.

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Multicultural Training & Orientation

We provide custom Multicultural Training Programs to clients targeting specific ethnic segments and media to help you better navigate the ever-changing Canadian multicultural landscape.

Multicultural Training & Orientation

We provide custom Multicultural Training Programs to clients targeting specific ethnic segments and media to help you better navigate the ever-changing Canadian multicultural landscape.

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Bridge to Asian Markets

We can help Canadian businesses looking to expand and reach out to consumers across major Asian markets through local partner agencies.

Bridge to Asian Markets

We can help Canadian businesses looking to expand and reach out to consumers across major Asian markets through local partner agencies.

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Customized Services

We work closely with each client to tailor customized integrated marketing campaigns based on your needs and budget. Book a complimentary consultation with us today!

Customized Services

We work closely with each client to tailor customized integrated marketing campaigns based on your needs and budget. Book a complimentary consultation with us today!

Ready to FOCUS?

Our Award-Winning Portfolio

We have helped over 85 brands in North America focus on their multicultural marketing priorities. Our portfolio has won both global and national industry awards.

Clover Leaf Seafoods

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360 marketing program helps Clover Leaf break ground in the ethnic market

Alzheimer Society of Ontario

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Award-winning awareness campaign assists Ontario in taking action to protect people with dementia

P&G Beauty Brands

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P&G sponsorship of Beauty Pageant a hit in Chinese culture

Bounty Paper Towels

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Bounty treats South Asian moms to VIP experience at Bollywood movie night premiere

ORBIS Canada

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How creativity and passion took the ORBIS brand high in the Canadian skies

Galleria Centre

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Brand Building for Galleria Centre-Focus Communications

Our Full Portfolio

Our Clients Speak for Us

In spite of unique challenges with the ethnic segment we were looking to penetrate, Focus was able to deliver outstanding results that not only won them a global Gold Quill Award but also helped shape our long-term multicultural strategy.
Lorna Buchanan, VP Marketing, Clover Leaf Seafoods
Focus helped the Alzheimer Society create and launch a program…targeted to twelve different cultural groups. With unflagging professionalism, enthusiasm and excellent project management skills, they achieved stellar results.
Gale Carey, CEO, Alzheimer Society of Ontario
[We are] happy to express our thanks for Focus…quality public relations services…that successfully rebuilt the Hong Fook brand and awareness in various ethnic communities.
Hong Fook Mental Health Association
It has been my pleasure to work with Focus over the past years…Loretta Lam and her team were the perfect ongoing solution for us, as marketing and public relations consultants on our fledgling project.
Mike Forrester, Executive Vice President, Toronto Symphony Orchestra
Besides being a public relations consultant…in the Chinese market, Loretta and her team also helped…serve as a bridge between the mainstream and Chinese market and has been very successful in it.
Henry Wu, President, The Metropolitan Hotels and Restaurants (client since 1994)
We are deeply grateful to Loretta for bringing ORBIS into focus among Chinese Canadians…[she has] proven capability to recruit leaders of the Chinese community to join the Council resulting in remarkable donations for ORBIS.
Dr Brian Leonard, M.D., President, Board of Directors, ORBIS Canada
Working closely with our corporate public relations department and advertising agency, Focus gives us insights on how to penetrate effectively in the Chinese market through events, community and media relations.
Bell Canada
From event management, translation to multicultural marketing and public relations…Their strategic approach, creative flair and solid marketing expertise have generated for us an unexpected level of media coverage…as well as tangible quality results aligned with our objectives…We would recommend Focus in a heartbeat.
Chi-Ming Chow, MD FRCPC, Chair of Health Promotion, Chinese Canadian Council, Heart and Stroke Foundation
[Focus is] very knowledgeable and have a very strong understanding of demographics and market trends, which serves to help design strategies to generate leads and sales that have been highly successful.
Jack Pong, CEO, City Core Developments Inc. and Harmony Village Inc.
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Ethnic Marketing Digest

Want the latest buzz on multicultural marketing news, trends & insights? Sign up for Ethnic Marketing Digest to receive exclusive insights on multicultural marketing news, trends, cultural festivals and events.

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Ready to Focus?

Let us help you create buzz in the multicultural community! Book a complimentary coffee session with us today.

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